Privacy Policy

Effective as of May 1, 2024 | Posted: May 1, 2024

At Gleef, we are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy outlines how we collect, use, and safeguard your information when you use our services.

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1. Information We Collect

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1.1 Anonymous Data

We collect anonymous data to improve our services and provide better user experiences. This data includes:

• Usage data (e.g., page views, clicks)
• Technical data (e.g., browser type, device type, operating system)
• Experiment data (e.g., variations shown, user interactions, experiment results)
• Visitor data (e.g., IP addresses, browser settings, interaction patterns)

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

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1.2 Personal Data

We may collect limited personal data if you choose to provide it, such as:

• Contact information (e.g., name, email address) when you create an account or contact us
• Any other personal information you voluntarily provide

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2. How We Use Your Information

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2.1 Anonymous Data

Anonymous data is used for:

• Analyzing usage patterns and improving our services
• Understanding user behavior to enhance the user experience
• Analyzing experiment performance and outcomes
• Monitoring and improving the effectiveness of experiments and variations

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2.2 Personal Data

Personal data is used for:

• Providing and managing your account
• Responding to your inquiries and providing customer support
• Sending you updates and promotional materials (with your consent)

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3. Data Storage and Security

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3.1 Local Storage

Gleef uses local storage on your device to store necessary information. This approach ensures that your data remains secure and private, as it is not shared with third parties.

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3.2 Security Measures

We implement robust security protocols and encryption methods to protect your data from unauthorized access, alteration, or disclosure. Our security measures include:

• Data encryption
• Secure access controls
• Regular security audits and updates

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4. Cookies

Gleef does not use cookies to track your behavior or store personal data. All necessary information is stored locally on your device to maintain your privacy and security.

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5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Anonymous data may be retained for a longer period for analytical purposes. Anonymous data, including data from experiments and visitor interactions, may be retained for a longer period for analytical and improvement purposes.

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6. User Rights

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6.1 Access and Control

You have the right to access, modify, and delete your personal data stored by Gleef. You can manage your local storage settings and delete any stored data through your browser settings.

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6.2 Opt-Out

You can opt-out of receiving promotional communications from us at any time by following the unsubscribe instructions in the emails or contacting us directly.

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7. Data Protection Officer (DPO)

We have appointed a Data Protection Officer (DPO) who oversees our data protection practices and ensures compliance with GDPR. If you have any questions or concerns about your data privacy, please contact our DPO at dpo@gleef.eu.

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8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the updated policy on our website.

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9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Gleef - Antler
1 rue de Metz
75010 Paris
Email: privacy@gleef.eu

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By using our services, you agree to the terms of this Privacy Policy. Thank you for trusting Gleef with your data.