Clear goals and well-defined metrics are essential to the success of any A/B test. Without a clear understanding of what you’re testing and how you’ll measure success, the results of your experiment will be hard to interpret.
The success of your A/B test depends on defining the right Key Performance Indicators (KPIs) that reflect your test objectives:
Conversion Rate (CR): The percentage of users completing the desired action.
Click-Through Rate (CTR): The ratio of users who clicked on a specific link or CTA.
Bounce Rate: The percentage of visitors who leave without engaging.
Choosing the right success metrics will allow you to make informed decisions about the outcome of your test.For more on defining success events, visit our success event page.