Get an Overview of All Your Experiments

- Running experiments at the top
- Creation date in descending order, with the most recent on top
Experiment Details

Start/Pause an Experiment
An experiment can be in one of three different states:Draft
: When you create an experiment but choose not to launch it immediately, it is saved as a draft. This means the experiment has never been launched.Running
: When an experiment is running, visitors will see different variations associated with the experiment when they visit the linked URL.Paused
: You can pause an experiment at any time. When an experiment is paused, it can be manually restarted whenever you choose. While paused, the experiment stops running, and all visitors will see the default text for that specific experiment.
Frequent switching between running and paused states can introduce bias into your experiment results. Please refer to our A/B testing best practices for more information.
Drafted Experiment

Draft
experiment has not run and, therefore, contains no data. You can start it whenever you’re ready.
Ensure the page hasn’t changed before starting a draft experiment, as changes may affect the relevance of the targeted wording.
Paused Experiment

Paused
experiment was previously running but is now stopped. Visitors will only see the baseline. The experiment retains any data gathered before it was paused. You can restart it at any time to resume data collection, which will be added to the previous results.
Paused experiments may still display variations for visitors that have already seen one to maintain consistency, but new visitors will only see the baseline. Learn more in our FAQ.
Running Experiment

- The wording under experiment has been removed from the page.
- You are aware of an event that might bias the experiment results.
Avoid pausing an experiment for long periods, as it may introduce bias and affect its outcome.
Finish the Experiment
Currently, there is noFinish
status. To stop an experiment, pause it. Whether or not the experiment is statistically significant, you can analyze the results.
Stopping an experiment before it reaches statistical significance may result in inconclusive data.
Delete an Experiment

Analyze Results
Statistical Significance

- Experiment duration
- Number of visits (per variation)
- Number of success events (per variation)
Edit the Name of the Experiment
You can edit theTest name
at any time, regardless of the experiment’s status (Draft
, In Progress
, Paused
).

To avoid introducing bias, the only parameter you can change after saving the experiment is the name. Learn more in our FAQ.